To Increase Science’s Public Value, We Must Improve Communication
In the last hundred years, scientific research has transformed quality of life for people around the world. Science has great potential to do much more, but its public value depends on how well scientific information is communicated. While evolving communicative technologies have changed many communicative behaviors and expectations, several scientific communities have been slow to adapt to these changes. As a result, there are instances where scientific findings that could improve quality of life are drowned out by more sensational claims that are inconsistent with the best available evidence.